EKA Moekorraldus social media

As first-year students in Fashion Design Management at EKA, we noticed that the Estonian Academy of Arts lacked strong social media presence, and our course had no platform of its own. So, we decided to take matters into our own hands. We launched TikTok and Instagram for EKA Moekorraldus, and during Tallinn Fashion Week in October, we made our first video with a 4-person team—me, Mette, Margared, and Elisabet. Our video, ‘What People Are Wearing at Tallinn Fashion Week,’ went viral quickly, which motivated us to keep creating similar content. Since then, we've become well-known in the Estonian fashion scene. What started as a fun project has grown into serious work, leading to collaborations with brands like an Estonian design house, Estonian Music Awards, Adidas, Uuskasutuskeskus, Nada, and more. This experience has been a great opportunity to combine creativity with real-world industry engagement.